For buyers of Amazon brands
Know what you're buying before you sign.
You're about to put 10% down and spend months in exclusivity. We rebuild the brand's P&L from Amazon's own payout data, match it to the bank to the cent, and tell you in 48 hours what diligence will find — and whether verified historical earnings cover debt service at 1.25x.
Example
Listing
Kitchen storage brand
Amazon US · 4 years
- Asking price
- $1,450,000
- SDE (TTM)
- $485,000
- Multiple
- 3.0x
- Scalerify Score
- 87
Looking at a listing? Get a free Red Flag Scan.
Send us the link to any Amazon brand for sale. Within 24 hours you get a one-page scan built from public data: who owns the trademark, how concentrated sales are by ASIN, whether price and rank history support the claimed revenue, review health, and who else sells on the listing.
Up to 8 free scans per week, handled in order.
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The problem
Most broken deals don't die at the bank. They die on what diligence finds.
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2–3 months
Under exclusivity before a broken deal is called off.
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10%
Equity injection SBA lenders can no longer waive.
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1.25x
New SBA coverage floor, on historical earnings.
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Often unchecked
Who owns the trademark, the formula, the mold.
Sources: Axial, Dead Deal Report: Unpacking 2025's Broken LOIs (lower middle market) · SBA SOP 50 10 8.1, effective Oct 1, 2026. No public data exists for e-commerce deals under $3M.
What Verified is
One source of truth. Every party reads the same data.
The seller authorizes access once through Amazon's official Selling Partner API, and shares bank statements and supplier invoices. We rebuild the P&L from Amazon's own payout records, match it to the bank to the cent and score the brand. The file is prepared by an Amazon operator.
Request a reportSource
Amazon seller account
revocable, nothing changed
Scalerify
payouts matched to the bank
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Broker
fewer deals dying in diligence
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Buyer
findings in 48 h
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Lender
reads the same file
How it works
Four steps, 48 hours.
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Connect
Amazon's official authorization, revocable
5 min
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Reconcile
Amazon payouts matched to the bank
24 h
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Score and review
Prepared by an Amazon operator
36 h
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Findings
Score, risk register, 1.25x coverage
48 h
See a sample report
This is what a Deal-Killer Report looks like.
A sample report built from anonymized data of real Amazon brands. Score 29, ad spend at 46% of sales, and a product formula the manufacturer owns: the buyer would have acquired a listing and a label, not a product. Debt service coverage at 1.25x is not met on verified historical earnings.
Download the sample report
Enter your email and your role. The anonymized PDF is sent by Kit.
The report is sent by email. No direct download link.
What's in the report
Six pillars, one Score.
Score bands
- 80+
- 60–79
- Below threshold
A band reflects source coverage, reconciliation outcome and the risk register — not growth.
- Financial health 25
- Unit economics 20
- Trend 15
- Concentration and platform 15
- Supply and IP 15
- Account health and CX 10
Deal-killers
The questions that end deals after closing — asked before, and graded.
- Fatal
- the asset doesn't exist, the account is suspended, the brand belongs to someone else.
- Priceable
- deduct it from the price: reformulation, hidden debt, a lost channel.
- Fixable
- advertising, listings, inventory.
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Who owns the trademark and the Brand Registry
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Who owns the seller account and the listing assets
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Who owns the formula, the mold, the tooling
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Who owns the domain
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Supplier disputes and undisclosed channel loss
Pricing
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Red Flag Scan
Free
Public data, one page, 24 hours. Before you request the data room.
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Deal-Killer Report
- $2,500 asking price under $1M
- $3,900 $1M–$3M
Founding clients: first 3 reports at $1,500 in exchange for a named case study.
Includes
- P&L rebuilt from Amazon settlements, reconciled to the bank to the cent
- Verified revenue compared to tax filings and bank deposits
- COGS checked against supplier invoices, freight and duties included
- Every add-back checked against its documents
- Debt withheld from payouts and recorded UCC liens
- 1.25x debt service coverage on your deal structure, on verified historical earnings
- Trademark, Brand Registry, formula, supplier dependency, compliance documents, account health and reviews
- Amazon Business Solutions Agreement clauses that affect the transfer, with the exposure quantified
- Risk register: Fatal, Priceable, Fixable
Bonuses
- Seller document request list
- Coverage sensitivity table
- Account transfer checklist
- 30-minute walkthrough call
48 hours from complete data, or it's free. If the report surfaces nothing that changes your decision or your negotiation, you get a full refund.
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After closing
On request
90 days of operator support after you take over: account transfer, PPC, listings, inventory.
Not ready yet?
Get the sample report and our Amazon due diligence checklist.
Founder
Built by an operator, not a bank.
Questions
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What is Scalerify Verified?
A verification of an Amazon brand's financials from source data. We rebuild the P&L from Amazon's payout records, match it to the bank to the cent, and score the brand from 0 to 100. The report is prepared by an Amazon operator.
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Is a Verified report an audit or a quality of earnings report?
No. It states facts from source data at the issue date. It is not an audit, a quality of earnings report, a valuation, investment advice or a commitment to lend.
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Does Scalerify lend money?
No. Scalerify does not lend or arrange financing. The report states debt service coverage at 1.25x on verified historical earnings, as a finding. Lenders make their own decisions.
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What happens if the Score is low?
Then you know before you've paid for lawyers and a quality of earnings. Most findings are priceable: the report quantifies them so you can renegotiate or walk away.
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What does it cost?
The Red Flag Scan is free. A Deal-Killer Report is $2,500 for asking prices under $1M and $3,900 from $1M to $3M. The first three clients pay $1,500 in exchange for a named case study.
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Do you buy brands yourself? Could you compete with me on a deal?
We do buy Amazon brands. We never make an offer on a brand we've been paid to review, and findings are shared only with the client who ordered the report.
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What changes on October 1, 2026 for SBA-financed acquisitions?
SBA SOP 50 10 8.1 applies to applications issued an SBA loan number on or after October 1, 2026 (SBA Information Notice 5000-880695). For an initial acquisition, it requires 1.25x debt service coverage on historical earnings and a 10% equity injection that cannot be reduced or waived. Projections cannot be used to meet the coverage test.
Sources: SBA SOP 50 10 8.1 · SBA Information Notice 5000-880695
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What access does the seller give?
One authorization through Amazon's official Selling Partner API, plus bank statements and supplier invoices. We only read financial, order and inventory data and never change anything on the account. No logins are shared, and the seller can revoke access at any time.
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Why would I connect my account?
Nothing is changed on your account, access is revocable, and you see the Score first. Nothing is shown to buyers unless you choose to. Most findings can be fixed before the listing goes live — and a listing that isn't verified tells buyers something too.